Restoring Tourism Destinations in Crisis: A Strategic Marketing Approach
David Beirman
*Highlights the importance of crisis management and provides a guide for tourism operators and offices*Analyses the strengths and weaknesses of the approaches of tourism managers *Covers crises caused by: terrorism, natural disaster, disease, crime and warThe aftermath of the attack on the World Trade Center on September 11, 2001, in New York, highlighted the vulnerability of the tourist trade to unforeseen events. The book, written by an experienced tourism marketer and trainer, provides detailed case studies of different crises and analyzes the approaches taken by tourism managers in the USA, Egypt, Israel, Sri Lanka, Turkey, Fiji, South Africa, Australia and the UK.
Kategorien:
Jahr:
2003
Verlag:
CABI
Sprache:
english
Seiten:
304
ISBN 10:
1865089117
ISBN 13:
9781865089119
Serien:
Cabi
Datei:
PDF, 1.95 MB
IPFS:
,
english, 2003
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