Remarkable Retail

Physical retail isn't dead—but boring retail is! Remarkable Retail equips the savvy retailer with eight essential strategies to bounce back from the covid-19 downturn and thrive in the years to come.

Digital technology has profoundly altered the competitive landscape for retailers. Although the shutdown of 2020 didn't cause this trend, it has dramatically accelerated it, collapsing retailers' transformation timeline into a matter of months, not years. In Remarkable Retail, industry thought leader Steve Dennis argues that it's no longer enough merely to offer convenience, decent prices, or an okay shopping experience. Even very good is no longer good enough. To win and keep customers today, retailers must be nothing short of remarkable.

In most retail categories, digital channels are now central to the consumer's journey, but that doesn't mean people aren't also shopping in stores; they're just using them differently, often browsing in one...